In the old days, you’d move the staff into a truck and roll up and down major streets, serving beer and wings and pizza and taking photos for the Sunday newspaper.
That’s not the Denver Beer Co.’s style. It’s rather smart idea for the weekend.
DBC Eats was born two years ago when founder Cole Collett first started posting various mobile food trucks on Instagram, selling food that mostly came from equipment and ingredients they’d bought at the grocery store. Sometimes it wasn’t enough, but in any case it was better than nothing.
Then Cole Collett, the main force behind the Denver Beer Co., saw the new Samsung trucks coming into town and got the idea to build a beer-mobile specifically tailored to food trucks. With the intention of leaving the trucks at his home in the city’s Highlands neighborhood, Collett eventually made the move to the district around Four Mile and Quebec Streets.
DBC Eats is equipped with a kitchen; a refrigerator and freezer for transporting draft beers; an air hockey table; a rock thrower; TV-answering machines; and a checkout register. There’s an outdoor patio, complete with a gas grill and outdoor stove. It includes spotlights and two outdoor seats.
“I grew up in a restaurant,” Collett said. “It’s easier to connect with the world when you’re on the road. Our beer is great; it’s great for socializing.”
But Collett has yet to choose a signature food with the truck. There are many possibilities to follow last summer’s barbecue, pigs in a blanket and giant fried chicken sandwiches.
“We can really do what we want when we want,” he said. “This is part of our growth; we want to make this and get people excited about it.”
There’s a lease and lot parking and pay for the spot with each new location. The fee for a weekly or monthly permit varies by parking lot, as do the materials used.
In its first few weeks it could serve a whopping 1,000 to 2,000 meals per day. Collett is currently in talks to bring DBC Eats to each of the six bars for which he creates custom menus. The beers are also on tap at many of the bars’ taproom entrances.
DBC Eats, Collett said, is merely “a big round projection.” His goal is that each week, the truck serves about 350 meals, with beer specials that vary from week to week. But that’s not to say the Denver Beer Co. won’t work on its own.
The Denver Beer Co. may provide its own options, but there’s no commitment. When DBC Eats has its next beer event, you’ll be able to mark it on your calendar or plan out your trip to either One Upon a Time at Mapleton Hotel or Market District at 2nd Street and Wewatta Street.
Or, probably, a trip to Fourth Avenue and Quebec and the beer truck.
Get me there!